HBDentist

Item: Orrku Media
Rating: 5
Author: Dr. Richard Baldwin

Industry: Dental
Client: Dr. Richard Baldwin, DMD
Services: Website Design, SEO, Google Business Management

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The Challenge

Despite Dr. Baldwin's 45+ years of clinical experience and a loyal patient base, HB Dentist's online presence wasn't matching the quality of care they provided. Their previous website was slow, not mobile-optimized, and lacked proper SEO structure. They were invisible on Google for key dental searches in Huntington Beach, losing potential patients to competitors with better digital marketing.

By Ram SharmaFounder, Orrku MediaPublished March 2025

When Dr. Richard Baldwin approached Orrku Media in early 2025, HB Dentist was virtually invisible online despite 45+ years of clinical excellence. Over six months, we rebuilt their entire digital presence from the ground up — a custom Astro-powered website, aggressive local SEO targeting 12+ dental keywords, and a Google Business Profile strategy that grew their reviews from 200 to 500+. The result was a 156% surge in organic traffic and a doubling of new patient inquiries.

Orrku Media delivered 156% organic traffic increase, 500+ google reviews (4.9★), 12+ page 1 keywords for HB Dentist (hbdentist.com). Services included website design, seo, google business management. "Orrku Media transformed our online presence. We went from barely showing up on Google to being the top result for most d..." — Dr. Richard Baldwin

Results & Metrics

The numbers speak
for themselves

Before

Page 5+ rankings for primary dental keywords in Huntington Beach

~25 new patient inquiries per month

2.8s average page load time on previous WordPress site

After

156% organic traffic increase

2x new patient inquiries per month

Page 1 rankings for 12+ competitive dental keywords

156%

Organic Traffic Increase

500+

Google Reviews (4.9★)

12+

Page 1 Keywords

Key Results Achieved

156% organic traffic increase

2x new patient inquiries per month

Page 1 rankings for 12+ competitive dental keywords

4.9★ Google rating with 500+ reviews

Sub-2-second page load times

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Our Approach

How we built it

Complete website redesign — custom, fast-loading pages built with modern Astro framework

Mobile-first responsive design optimized for patient experience

Dedicated service pages for Invisalign, implants, whitening, veneers, and all offerings

Comprehensive local SEO targeting Huntington Beach dental keywords

Google Business Profile optimization with weekly posts and photo updates

Schema markup implementation for rich results (LocalBusiness, Dentist, FAQ)

Review generation strategy that grew their rating to 4.9★ with 500+ reviews

HB Dentist Invisalign service page designed by Orrku Media

HB Dentist about page designed by Orrku Media

Full Website Walkthrough

Every section of the HB Dentist website, designed and developed by Orrku Media.

Orrku Media transformed our online presence. We went from barely showing up on Google to being the top result for most dental searches in Huntington Beach. The new patient calls have been incredible.

Dr. Richard BaldwinOwner, HB Dentist