Huntington Beach’s full-service marketing studio
All workCase study / 2025
Dental growth platform

HBDentist

Comprehensive digital marketing for an award-winning Huntington Beach dental practice with 45+ years of experience. Full website redesign, local SEO, and Google Business Profile management resulted in page 1 rankings and a surge in new patient inquiries.

Industry
Dental
Client
Dr. Richard Baldwin, DMD
Services
Website Design, SEO, Google Business Management
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01The challenge

The gap we set out to close.

Despite Dr. Baldwin's 45+ years of clinical experience and a loyal patient base, HB Dentist's online presence wasn't matching the quality of care they provided. Their previous website was slow, not mobile-optimized, and lacked proper SEO structure. They were invisible on Google for key dental searches in Huntington Beach, losing potential patients to competitors with better digital marketing.

02 / The contextBy Ram SharmaFounder, Orrku MediaPublished March 2025

When Dr. Richard Baldwin approached Orrku Media in early 2025, HB Dentist was virtually invisible online despite 45+ years of clinical excellence. Over six months, we rebuilt their entire digital presence from the ground up — a custom Astro-powered website, aggressive local SEO targeting 12+ dental keywords, and a Google Business Profile strategy that grew their reviews from 200 to 500+. The result was a 156% surge in organic traffic and a doubling of new patient inquiries.

Orrku Media delivered 156% organic traffic increase, 500+ google reviews (4.9★), 12+ page 1 keywords for HB Dentist (hbdentist.com). Services included website design, seo, google business management. "Orrku Media transformed our online presence. We went from barely showing up on Google to being the top result for most d..." — Dr. Richard Baldwin

Results & Metrics

The numbers speak
for themselves

Before
Page 5+ rankings for primary dental keywords in Huntington Beach
~25 new patient inquiries per month
2.8s average page load time on previous WordPress site
After
156% organic traffic increase
2x new patient inquiries per month
Page 1 rankings for 12+ competitive dental keywords
01
156%
Organic Traffic Increase
02
500+
Google Reviews (4.9★)
03
12+
Page 1 Keywords
What changed
01
156% organic traffic increase
02
2x new patient inquiries per month
03
Page 1 rankings for 12+ competitive dental keywords
04
4.9★ Google rating with 500+ reviews
05
Sub-2-second page load times
HB Dentist project showcase
Digital experience / hbdentist.com

Want similar results for your dental business?

03 / Our approach

A focused system,
built step by step.

Strategy, design, content, and local visibility were developed as one connected experience.

01

Complete website redesign — custom, fast-loading pages built with modern Astro framework

02

Mobile-first responsive design optimized for patient experience

03

Dedicated service pages for Invisalign, implants, whitening, veneers, and all offerings

04

Comprehensive local SEO targeting Huntington Beach dental keywords

05

Google Business Profile optimization with weekly posts and photo updates

06

Schema markup implementation for rich results (LocalBusiness, Dentist, FAQ)

07

Review generation strategy that grew their rating to 4.9★ with 500+ reviews

Orrku Media transformed our online presence. We went from barely showing up on Google to being the top result for most dental searches in Huntington Beach. The new patient calls have been incredible.
Dr. Richard BaldwinOwner, HB Dentist
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