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All workCase study / 2024
Pharmaceutical growth platform

ChemContractResearch

Website development and digital strategy for a USA-based pharmaceutical chemical supplier with 25+ years of operation. Built a professional, conversion-focused website showcasing 7,000+ products and 60+ global facilities.

Industry
Pharmaceutical / B2B
Client
ChemContract Research
Services
Website Design, SEO, Content Strategy
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01The challenge

The gap we set out to close.

ChemContract Research is a major pharmaceutical supplier operating since 2000 with 60+ facilities worldwide and 500+ scientists. However, their online presence didn't reflect the scale and credibility of their operation. They needed a website that could serve as a lead generation platform for enterprise pharmaceutical and biotech clients, while showcasing their vast product catalog and global capabilities.

02 / The contextBy Ram SharmaFounder, Orrku MediaPublished September 2024

ChemContract Research had spent 25 years building a global pharmaceutical supply network — 60+ facilities, 500+ scientists, 7,000+ products — but their website looked like it belonged to a small regional lab. We partnered with their leadership team in mid-2024 to architect an enterprise-grade digital platform that could serve as both a product discovery engine and a B2B lead generation tool. Within three months of launch, quote requests from pharmaceutical companies tripled and their organic visibility for specialty chemical keywords began climbing steadily.

Orrku Media delivered 7,000+ products showcased, 60+ global facilities, 3x quote request increase for ChemContract Research (chem-contract.com). Services included website design, seo, content strategy.

Results & Metrics

The numbers speak
for themselves

Before
No structured product catalog despite 7,000+ chemicals in inventory
Minimal organic traffic for specialty chemical and contract synthesis keywords
Quote request form buried three clicks deep with a 12% completion rate
After
Professional enterprise-grade website launched
Streamlined product discovery for 7,000+ products
Improved organic visibility for specialty chemical keywords
01
7,000+
Products Showcased
02
60+
Global Facilities
03
3x
Quote Request Increase
What changed
01
Professional enterprise-grade website launched
02
Streamlined product discovery for 7,000+ products
03
Improved organic visibility for specialty chemical keywords
04
Increased quote requests from pharmaceutical companies
05
Clear value proposition: 25+ years, 60+ facilities, 500+ scientists
ChemContract Research project showcase
Digital experience / chem-contract.com

Want similar results for your pharmaceutical business?

03 / Our approach

A focused system,
built step by step.

Strategy, design, content, and local visibility were developed as one connected experience.

01

Professional website redesign showcasing global scale and capabilities

02

Product catalog structure for 7,000+ chemical products with category navigation

03

Service pages for custom synthesis, contract R&D, and cGMP manufacturing

04

Trust signals: certifications, partnerships (Merck, Thermo Fisher, Sigma-Aldrich), and stats

05

SEO optimization for pharmaceutical and chemical industry keywords

06

Lead capture forms for quotes and custom synthesis requests

07

Mobile-responsive design for researchers on the go

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