AI & GEO 01
AI Overview (formerly SGE)
The AI-generated summary that appears at the top of Google search results for many queries. Google's AI reads multiple web sources and synthesizes a direct answer, often with citations. If your business isn't among the sources Google's AI references, you're invisible in this increasingly prominent search feature. AI Overviews now appear on approximately 30% of all Google searches.
AI & GEO 02
Answer Engine Optimization (AEO)
Another term for GEO — optimizing content so AI search engines can extract and cite your business in direct answers. AEO focuses on structuring content into clear, citable passages that AI can quote verbatim. This means writing definitive answers to common questions, using structured data markup, and ensuring your content is the most authoritative source on your specific topic.
SEO & Search 03
Backlink
A link from another website pointing to your website. Backlinks are one of Google's top ranking factors — they signal trust and authority. A backlink from a local newspaper, chamber of commerce, or industry directory is more valuable than hundreds of low-quality links. For Orange County businesses, earning backlinks from OC Register, local business directories, and industry associations is a key part of an effective SEO strategy.
Local & Reputation 04
Bounce Rate
The percentage of visitors who leave your website after viewing only one page. A high bounce rate (above 70%) suggests visitors aren't finding what they need. Common causes include slow load times, poor mobile experience, misleading meta descriptions, or weak content. Reducing bounce rate from 70% to 40% can double your effective traffic without gaining a single new visitor.
Web & Technical 05
CDN (Content Delivery Network)
A global network of servers that delivers your website content from the server closest to each visitor. A CDN reduces page load times by 40–60% for visitors outside your local area. All Orrku Media websites are deployed on Cloudflare's global CDN with 300+ edge locations worldwide, ensuring fast load times whether a visitor is in Huntington Beach or halfway around the world.
Local & Reputation 06
Citation
Any online mention of your business's NAP information, even without a link. Citations on trusted directories like Yelp, Yellow Pages, BBB, and industry-specific sites (Healthgrades for dentists, Houzz for contractors) signal legitimacy to search engines. For Orange County businesses, citations on OC-specific directories carry additional local authority.
Web & Technical 07
CMS (Content Management System)
Software that allows you to create and manage website content without coding knowledge. Popular CMS platforms include WordPress, Wix, and Squarespace. Orrku Media builds custom Astro-powered websites that are faster, more secure, and more SEO-friendly than template-based CMS platforms while still allowing easy content updates.
Advertising & Analytics 08
Conversion Rate
The percentage of website visitors who complete a desired action — booking an appointment, filling out a contact form, or calling your business. The average local business website converts at 2–5%. Orrku Media's client websites average 6–8% conversion rates through strategic CTA placement, social proof integration, and conversion-optimized design.
Web & Technical 09
Core Web Vitals (CWV)
Google's three key metrics for measuring user experience: Largest Contentful Paint (LCP, how fast the main content loads — should be under 2.5 seconds), Interaction to Next Paint (INP, how responsive the page is to clicks — should be under 200ms), and Cumulative Layout Shift (CLS, how much the page layout shifts during loading — should be under 0.1). Passing all three is a confirmed Google ranking factor.
Advertising & Analytics 10
CTR (Click-Through Rate)
The percentage of people who click your link after seeing it in search results or an ad. Calculated as clicks divided by impressions. A Google Search CTR of 3–5% is average for organic results; position 1 typically gets 28–32% CTR. Improving your title tags and meta descriptions is the fastest way to increase CTR without changing your rankings.
SEO & Search 11
Domain Authority (DA)
A score from 0 to 100 developed by Moz that predicts how likely a website is to rank in search results. Higher DA means stronger ranking potential. New local business websites typically start at DA 1–10 and can reach DA 20–40 within the first year through consistent content creation and backlink building. DA is influenced by the quality and quantity of external websites linking to yours.
AI & GEO 12
Entity Optimization
The process of establishing your business as a recognized entity in Google's Knowledge Graph and AI systems. This involves consistent NAP (Name, Address, Phone) information across the web, structured data markup (Schema.org), Wikipedia/Wikidata presence for larger brands, and building topical authority through content. When AI models recognize your business as a distinct entity, they're more likely to recommend it.
Advertising & Analytics 13
GA4 (Google Analytics 4)
Google's current analytics platform for tracking website traffic, user behavior, and conversions. GA4 replaced Universal Analytics in July 2023 and uses an event-based tracking model. Key metrics to monitor include sessions, engaged sessions, conversion events, traffic sources, and user demographics. All Orrku Media websites include GA4 setup with conversion tracking configured.
AI & GEO 14
GEO (Generative Engine Optimization)
The practice of optimizing your business's online presence so it gets mentioned and recommended by AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity. Unlike traditional SEO which focuses on ranking in a list of links, GEO focuses on being cited in AI-generated answers. This requires structured data, authoritative content, entity optimization, and presence across platforms AI models reference. Orrku Media's Growth + Competitor offer at $1,499/mo includes full GEO optimization.
Local & Reputation 15
Google Business Profile (GBP)
Your free business listing on Google that appears in Maps and local search results. A fully optimized GBP includes accurate business information, categories, services, photos, posts, Q&A responses, and review management. GBP is the single most important factor for appearing in Google's local map pack — the 3-business box that appears for local searches.
SEO & Search 16
Keyword Research
The process of identifying the search terms your potential customers type into Google. Effective keyword research reveals search volume (how many people search), competition (how hard it is to rank), and intent (whether the person is ready to buy or just browsing). For a Huntington Beach dentist, high-value keywords might include 'dentist near me' (high intent), 'dental implants Huntington Beach' (service-specific), or 'how much do veneers cost' (informational).
AI & GEO 17
LLM (Large Language Model)
The AI technology behind tools like ChatGPT, Google Gemini, and Perplexity. LLMs are trained on massive amounts of web data and generate human-like text responses. When a potential customer asks ChatGPT 'best dentist in Huntington Beach,' the LLM draws from its training data and web search results to generate a recommendation. Businesses with strong online presence, structured data, and authoritative content are more likely to be cited.
AI & GEO 18
llms.txt
A standardized text file placed at the root of a website (similar to robots.txt) that provides AI crawlers with a structured summary of the site's content, services, and key information. It helps AI models understand what your business does, what content is available, and what can be cited. Orrku Media maintains llms.txt files for all client websites as part of GEO optimization.
SEO & Search 19
Local SEO
SEO strategies specifically designed to increase visibility in location-based searches. When someone searches 'plumber near me' or 'best restaurant in Costa Mesa,' local SEO determines which businesses appear. It involves Google Business Profile optimization, local citations (directory listings), review management, location-specific landing pages, and NAP consistency across the web.
Local & Reputation 20
Map Pack (Local Pack)
The box of 3 local business listings with a map that appears at the top of Google search results for location-based queries. Appearing in the map pack drives 42% of all clicks for local searches. The three main ranking factors are: relevance (how well your business matches the search), distance (how close you are to the searcher), and prominence (your overall online reputation including reviews, citations, and website authority).
Local & Reputation 21
NAP Consistency
Ensuring your business Name, Address, and Phone number are identical across every online listing — Google Business Profile, Yelp, Facebook, industry directories, and your website. Even small inconsistencies (like 'St' vs 'Street' or different phone numbers) confuse search engines and weaken your local search rankings. NAP auditing and correction is a foundational part of any local SEO campaign.
SEO & Search 22
On-Page SEO
Optimization of individual web pages to rank higher. This includes title tags, meta descriptions, header structure (H1, H2, H3), image alt text, internal linking, content quality, and URL structure. Every page on your website should target a specific keyword cluster and be structured so Google can easily understand what the page is about.
Advertising & Analytics 23
PPC (Pay-Per-Click)
An advertising model where you pay each time someone clicks your ad. Google Ads is the most common PPC platform for local businesses. Average cost-per-click for local services ranges from $2–$15 depending on industry and location. Unlike SEO which builds over time, PPC delivers immediate visibility but stops the moment you pause spending.
Web & Technical 24
Responsive Design
A website design approach that ensures pages look and function correctly on all screen sizes — desktop, tablet, and mobile. With 60%+ of local searches happening on mobile devices, responsive design is essential. Google uses mobile-first indexing, meaning it primarily evaluates the mobile version of your site for ranking purposes.
Local & Reputation 25
Review Management
The strategy of actively generating, monitoring, and responding to online reviews. Google reviews directly impact local search rankings and click-through rates — businesses with 50+ reviews and a 4.5+ rating get significantly more clicks. An effective review strategy includes automated review request sequences, prompt responses to all reviews (positive and negative), and leveraging reviews in marketing materials.
Advertising & Analytics 26
ROI (Return on Investment)
The profit generated relative to your marketing spend. If you invest $1,499/month in SEO and generate $5,000 in new business from organic search, your ROI is 234%. For local service businesses, digital marketing typically produces 3–10x ROI within the first year when executed correctly.
SEO & Search 27
SEO (Search Engine Optimization)
The practice of optimizing a website so it ranks higher in Google and other search engine results. For local businesses, SEO involves optimizing Google Business Profile, building local citations, creating location-specific content, and earning backlinks from relevant websites. A well-executed SEO strategy can increase organic traffic by 100–300% within 6–12 months. Orrku Media's SEO services start at $50/day and include technical optimization, content creation, and monthly reporting.
SEO & Search 28
SERP (Search Engine Results Page)
The page Google displays after you type a search query. A modern SERP includes organic listings, paid ads, a local map pack, featured snippets, People Also Ask boxes, and increasingly AI Overviews. For local businesses, appearing in the top 3 of the map pack and the first page of organic results is critical — 75% of users never scroll past page 1.
Web & Technical 29
SSL Certificate / HTTPS
Security technology that encrypts data between a visitor's browser and your website. HTTPS (the padlock icon in the browser) is a confirmed Google ranking factor. Websites without SSL display a 'Not Secure' warning that drives away 85% of potential customers. All Orrku Media websites include SSL certificates at no additional cost.
AI & GEO 30
Structured Data / Schema Markup
Code added to your website that helps search engines and AI models understand the content in a machine-readable format. Schema.org markup can describe your business type, services, pricing, reviews, FAQ answers, and more. For example, LocalBusiness schema tells Google your business name, address, hours, and rating. FAQPage schema makes your FAQ answers eligible for featured snippets and AI citations.
SEO & Search 31
Technical SEO
The backend optimization that helps search engines crawl and index your site efficiently. This includes site speed (Core Web Vitals), mobile responsiveness, XML sitemaps, robots.txt configuration, structured data markup, HTTPS security, and fixing crawl errors. A technically sound website loads in under 2.5 seconds and scores 90+ on Google PageSpeed Insights.
Advertising & Analytics 32
UTM Parameters
Tags added to URLs that track where your website traffic comes from. When you share a link in an email, social media post, or ad, UTM parameters tell Google Analytics exactly which campaign, source, and medium drove each visit. This data is essential for understanding which marketing channels produce the best ROI.
