The Challenge
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Acorn FamilyDental Care
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Taking over an established dental practice is a delicate balancing act — you need to honor the legacy while signaling a fresh start. When Dr. Teah Nguyen acquired Dr. Dailley's long-running Berkeley practice in 2024, she rebranded it as Acorn Family Dental Care and needed a website that could bridge both worlds. Orrku Media designed a warm, patient-focused site with 24/7 online booking, then layered on an aggressive local SEO and content strategy targeting Berkeley, Oakland, Albany, and the broader East Bay. The results were dramatic: Google Search clicks jumped 178% (from 307 to 853 per quarter), impressions surged 212% (from 61.5K to 192K), and the practice's average position improved from 10.6 to 7.6 — crossing from page 2 to page 1. Most striking — 96% of all search traffic comes from people who had never heard of Acorn Family Dental before. Our blog strategy turned educational content about topics like halitosis and dental myths into a patient acquisition engine, with individual articles pulling hundreds of monthly visits. Combined with 100+ five-star Google reviews, the practice has become the most visible dental provider in Berkeley's digital landscape.
Orrku Media delivered 178% click growth, 212% impression growth, Page 1 from page 2 → page 1, 96% non-branded traffic for Acorn Family Dental Care (dailleydds.com). Services included website design, seo, branding. "I had a great experience working with Orrku Media for my dental office website. The team created a beautiful and profess..." — Dr. Teah-Trang Nguyen
Results & MetricsThe numbers speak
The numbers speak
for themselves
Before
307 Google clicks per quarter — stuck on page 2 (avg position 10.6)
61.5K impressions — low visibility for Berkeley dental searches
Outdated website still branded under previous owner
No online booking — all appointments via phone during business hours
After
178% increase in Google Search clicks — from 307 to 853 in 3 months
212% growth in Google impressions — from 61.5K to 192K
Average position improved from 10.6 to 7.6 — jumped from page 2 to page 1
96% non-branded traffic — capturing patients who never heard of the practice
01
178%
Click Growth
02
212%
Impression Growth
03
Page 1
From Page 2 → Page 1
04
96%
Non-Branded Traffic
05
9
Key Results Achieved
178% increase in Google Search clicks — from 307 to 853 in 3 months
212% growth in Google impressions — from 61.5K to 192K
Average position improved from 10.6 to 7.6 — jumped from page 2 to page 1
96% non-branded traffic — capturing patients who never heard of the practice
2,100+ daily impressions on Google Search
21% growth in new website visitors vs. previous quarter
Blog content strategy driving traffic from high-intent health queries
100+ five-star Google reviews under the new Acorn Family Dental brand
Online booking reducing front desk call volume
Verified Data
Don't take our word for it
Real Google Search Console data, unedited.
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Our Approach
How we built it
01
Fresh website design reflecting the new Acorn Family Dental brand identity
02
Patient-friendly navigation with clear service categories (cosmetic, general, restorative)
03
Online appointment booking integration for 24/7 scheduling
04
Service pages for Invisalign, implants, whitening, veneers, and emergency care
05
Local SEO targeting Berkeley, Oakland, Albany, and East Bay dental keywords
06
Google Business Profile optimization — grew to 100+ five-star reviews
07
Trust signals: before/after galleries, patient testimonials, multilingual staff highlight
I had a great experience working with Orrku Media for my dental office website. The team created a beautiful and professional site that really represents my practice well. Ram is extremely thorough, hardworking, and very responsive whenever I need updates or changes. Communication has always been easy and smooth, and their pricing is very reasonable. I highly recommend them.
Dr. Teah-Trang NguyenOwner, Acorn Family Dental Care
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